Emirati Law Firm Brings Davos Report to Dubai Deaifis Advocates Adapts to Changing Market Dynamics


Dubai, 15th Feb 2012 – Deaifis Advocates & Legal Consultants played host to over a hundred members of the business community who attended a seminar about “Leading Change in Times of Crisis” on Wednesday. Experts in operational and financial management outlined the steps organizations should consider not only when dealing with current challenges, but in preparation for future uncertainties. The audience included a diverse mix of senior government and private sector leaders from firms like Barclays, Thomson Reuters, Bloom Bank France, the Sharjah Tourism and Commerce Authority, Al Saqr National Insurance and others.

Salah Al Halyan, Secretary General of Union of Arab Securities Authorities (UASA) and a lecturer and speaker on personal finance, insurance & investment addressed the audience about the financial challenges and the importance of financial planning and how to best operate financially in difficult and turbulent times

Ginnie Carlier, a partner at Ernst and Young, shared a report that the advisory had recently presented at the World Economic Forum in Davos. The report, entitled 'The world is bumpy', discusses how companies must address four fundamental business challenges if they are to succeed during the next few years in the face of challenging economic condition, increasing competition and rapid globalization. Carlier explained the four fundamentals are: succeeding in rapid-growth markets is harder than it used to be, one size does not fit all markets, policy has become more important and less predictable, and good people are harder to find.

"We felt organizing this event was important to helping intellectuals, business managers and government officials in Dubai better prepare for the future," said Abdallah Deaifis, a certified lawyer and founder of the firm. “It is a part of our responsibility to the nation that we focus on solutions and bring best practices to leaders of business and government.” The seminar marks the launch of Deaifis Advocates 3-pronged strategy – internal (operational management), external (business services) and community (social responsibility) – to dealing with uncertain market conditions.

Internally, the law firm expanded its operations recently, opening a new office in Dubai and hiring Western trained lawyers to augment to large local talent currently on board. As a service to the community, the firm launched a free consultancy offering for small to medium businesses and individuals to submit details of their case; and receive initial advice at no cost. And the seminar was the first of a series of initiatives the firm plans to implement to help bolster the understanding of both Emiratis and expatriates in terms of UAE law.


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